Russell’s background in eCommerce and eGovernment convinced him that Cryptocurrency technology like Bitcoin and Ethereum are the world’s best bet for the return of sane commerce directly between parties. In 2017, Russell left his post as President of HIC, sold his home, and moved to Denver, Colorado, to participate in, and lead, this eCommerce upheaval. He quickly became known as a Bitcoin and Blockchain pioneer in Colorado, and throughout the country an speaks at national and International events.
Matt passed away in January 2019 from Pancreatic Cancer. His dedication to disrupting the banking system never diminished even as his health declined. He remained integral to decision-making and implementation until it was no longer possible.